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The Dip

The Dip

What is the dip?
It’s the fifth job interview where they never even call you back.

It’s the garage band playing to an empty club in the middle of nowhere.

It’s the seventh time you fall on your butt while learning to snowboard.

It’s the middle of the marathon, when the excitement of the starting gun is a dim memory, and the joy of the finish line is a distant dream.

It’s any rough patch you have to get through before achieving your big goal…if in fact you’re chasing the right goal. What else? Oh yeah, it’s also the key to your career, your company’s future, and maybe your ultimate success according to Seth Godin and his book “The Dip, A Little Book That Teaches You When To Quit (and When To Stick)”.

The old saying winners never quit is wrong — winners do quit and quitters do win! The real challenge is to uncover the difference between quitting because you have hit a low point and it is really hard to obtain the goal or quitting to win as you need to reset the vision or goal as your current goal will never be obtained and your current situation will never get better.

According to bestselling author, Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts.

Winners quit fast, quit often and quit without guilt until they commit to beating the right Dip for the right reasons. In fact, winners seek the Dip. They realize that the bigger the barrier, the bigger the reward.

Losers on the other hand, fall into two basic traps. Either they fail to stick out The Dip – they get to the moment of truth and then give up – or they never even find the right Dip to conquer.

Whatever your goal or profession in life may be this fun, easy-to-read little book will help you figure out if your time, effort and talents are being wasted on a Dip that is worthy of your time or give you the courage to quit – so you can be number one at something else.

Even though Godin doesn’t claim to have all the answers, through his book, one can create perimeters for future successes. Check out “The Dip” by Seth Godin and enjoy this insightful book about what is takes to become a real winner and learn what real winners look like.

Learn more about it here.


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